Pomerania – tourist destination, not only for holidays
Business tourism, involves travel related to participation at conferences, training or business meetings. It is a major branch of the economy and has a significant impact on economic growth in areas where it thrives.
Gdańsk and the Pomeranian voivodeship are still a destination mostly for recreational trips, but a growing group of travellers perceive the potential of this region for business tourism, as shown by data collected by Gdańsk Convention Bureau. It shows that last year in Pomerania, there were more than 4 thousand meetings: almost 37% more than in 2014.
Below, you will find an analysis of the Pomeranian meetings industry, based on the Meetings Industry Report for the Gdańsk and Pomeranian Voivodeship for 2015.
The original research was conducted in 2015 and it revealed a total of 4,041 business meetings, a growth of more than a thousand as compared to 2014 (when there were 2,953 of them). As compared to 2009, when 1,434 meetings were reported, the overall number tripled.
Structure of the Pomeranian business meetings market in 2015
In 2015, as in the years before, the highest number of meetings were reported in Gdańsk: the city’s share of the Pomeranian meetings industry exceeded 80% once again. The region hosted 576 events (14% of the market), and 129 were held in Gdynia (market share of 3%). Sopot came fourth with 91 meetings, equivalent to 2% of the market.
Out of the analysed meetings, the highest share were national ones (1,437) with participants from various parts of Poland. There were 95 more of them than was the case with local meetings (1,342). There were 653 regional meetings (voivodeship level), and 609 international ones. It’s worth noting that in 2015 there were as many as 290 more international meetings than in 2014.
Meetings in Pomerania in 2014-2015 by season
In the Pomeranian meetings market, there are prominent seasons within a calendar year, this was noted in previous years, too. In 2015, the most important months for the organisation of business events were May and June, when a total of 882 meetings were reported and September-October with 873 meetings. In July and August, typical months of holidays, the number of meetings was the lowest (354 in total).
Despite appearances, the observed seasonal character of the market is good for most participants in the Pomeranian meetings industry, especially hotels and catering venues, as during the summer months they are frequently used anyway. The observed increase of activities in spring and autumn helps to produce more efficient use of the existing infrastructure, prolonging the so-called high season by several extra months.
The data collected by Gdańsk Convention Bureau made the Pomeranian voivodeship the no. 3 Polish business destination (according to the report by the Poland Convention Bureau of the Polish Tourist Organisation).
You can study the infographic and the complete Report, which is available at gdanskconvention.pl/pl/statystyki.